Artist Elana Schlenker is creating pop-up stores where women pay less than men. This is such a fantastic idea.
Less Than 100 is a traveling pop-up shop for gender wage parity. Each installment offers work from US-based women artists, makers, and entrepreneurs priced to reflect the wage gap in its respective location.
The inaugural shop, focused on the wage gap in Pennsylvania, where women earn 76% of what men earn. Following a “pay what you’re paid” pricing structure to mirror this inequality, male shoppers were charged 100% of the retail price of items and women paid 76%. Shoppers received bags labeled with their gendered “worth” along with a free newspaper elaborating on the issue.