The holiday season is upon us and in the spirit of giving I thought I'd share a rare example of corporate generosity. Michelob Ultra is currently running a promotion wherein a portion of their proceeds will go towards trail restoration.
That's right, for every 30-pack case they sell, Michelob will donate a genuine American penny! If you drink 30 beers per day during the 84 day promotion period Michelob will contribute a $0.84 to help sweep up a dirt trail or something!*
*It should be noted that in this scenario the good people of Michelob would turn a modest $2,000 profit.
Happy holidays everybody!